Sofa Deal

User Data Protection

Last updated: 15 August 2025

  1. Data Protection Framework
    We comply fully with the UK GDPR and Data Protection Act 2018.
  2. Core Principles We Follow: Lawfulness, fairness, transparency; purpose limitation; data minimisation; accuracy; storage limitation; integrity and confidentiality; and accountability.
  3. Roles & Accountability
    We act as the Data Controller. If required, a Data Protection Officer (DPO) will be appointed and contact details provided.
  4. Data Breach Protocol
    In case of a personal data breach, we will notify the ICO and affected users within 72 hours, where required.
  5. Impact Assessments
    For high-risk data processing (e.g., profiling), we conduct Data Protection Impact Assessments (DPIAs).
  6. Privacy by Design
    Data privacy is integrated into our products and operations from the outset.